Are you sick of being told of AI in the meantime? Be prepared because we’re only getting started. The company I work for has been working with numerous realtors over the past 10 years. One of the most common complaints that we’ve heard about is their aversion to writing. This is understandable because your objective is to market homes, not to write prose. AI provides a quick, efficient, reasonably accurate, and totally free of cost.
This year, during our mentorship and marketing course, We introduced AI. The response was overwhelming. Even though AI is dominant in the media, many of our clients were not aware that it was applicable to their situation and had not even tried AI before. Without delving into specific algorithms or techniques, Here are five effective methods you can use the power of AI to be noticed in this competitive market.
Related: How AI Will Transform the Real Estate Market
Descriptions of the property“Welcome Home,” “Home Sweet Home,” “Honey, this is the one.”
Get rid of cliche phrases and cookie-cutter descriptions, and embrace a new generation of engaging descriptions of properties. Through using AI’s capabilities to create thorough, precise, and compelling property descriptions that attract prospective buyers.
If you are using AI to begin, you should provide suggestions. Imagine chatting with your trusted colleague or friend in which you describe the key features of the property. The more precise and specific your questions will be, the better and more comprehensive the AI’s answer will be. For instance, you could have a request for AI to help you with creating a description of the construction of a four-bedroom, two-bathroom house situated within the San Fernando Valley. Be aware that AI is prone to making assumptions that can lead to mistakes. For instance, it could claim that there are soaring ceilings and a big yard when actually the ceilings are smaller and the yard is tiny.
When you have received the AI-generated answer, just add it to the document. After that, you are able to begin to improve and refine the description. Include your personal touches, remove any unnecessary phrases, and make sure that every word is relevant to the distinctive properties and characteristics of the home.
Utilizing AI to create property descriptions can be a game-changer for agents who are not able to afford administrative assistance. AI acts as your agent and provides a structure that you can build quickly.
Related: 3 DIY Home-Selling Secrets That Real Estate Agents Don’t Want You to Know
- Social media posts
There are two kinds of realtors in the world of social media. There are those who are adamant about it and invest in it, and make it their top priority, and those who do not and wish it would disappear. It’s a fact that social media will not go away; thanks to AI, you can make exciting content and publish consistently.
In the case of creating content, I would always suggest batching our clients. By setting aside a large amount of time, like four hours – -to create content, you will alleviate the stress and stress of coming up with fresh ideas on a regular basis. We recently had an hour-long video branding session with a customer and produced enough content to cover 10 months of posts on a weekly basis. The clients, who are professionals in their area, were aware of what they wanted to discuss.
But not everybody has this degree of knowledge or expertise. This is the point where AI can help. Imagine working in your office and you ask your assistant (AI), “What are 12 topics I can create social media content on that would appeal to people buying or selling a house?” When you input this question into an AI tool, you’ll be amazed at the quick answers that will appear.
- Branding and bios
The process of writing a bio is complex due to a variety of reasons. It’s usually a lack of confidence in sharing one’s accomplishments or the impression that you’ve not accomplished much. A standard error I see individuals make while creating a bio is not thinking about the audience. It is imperative to immediately present relevant achievements within the real estate sector and highlight your successful client interactions and any awards you have received.
Make sure your profile in the third person will appear much more authentic and not as self-promotional. An excellent example of a prompt for the AI generator might include: “Write a bio about NAME, a real estate agent who has been recognized as Agent of the Month and sells homes in the San Fernando Valley.” It is crucial to remember that the more precise the prompts you provide to the AI generator are, the more accurate and personalized the generated bio will be. With this technique, you can produce a professional biography to be used on your website and other marketing documents.
Essential AI Marketing Tips Every Real Estate Agent Needs to start using today since the groundbreaking launch 2002 of BlackBerry in 2002, technology advanced that could revolutionize all industries, such as real estate much similar to AI.